To avoid brand confusion, Nokia phased out the "Ovi" name in late 2011, rebranding the service to the Nokia Store by 2012.
Because the Ovi Store represents the "Transition Generation." It was the store for people who wanted a smartphone before the iPhone became affordable. It popularized mobile gaming (remember Angry Birds on a resistive touchscreen?) and brought email and maps to emerging markets where Nokia was the primary computing device. nokia ovi store
: Part of the "Ovi" umbrella brand (Finnish for "door"), which aimed to shift Nokia from a hardware-only company to a services provider. To avoid brand confusion, Nokia phased out the