Per Mollerup’s Marks of Excellence: The History and Taxonomy of Trademarks
: The text explores the "modern language of ownership," linking contemporary logos back to their roots in potter’s marks stonemasons' signs Sign Theory and Semiotics : Mollerup applies semiotic principles Per Mollerup Marks Of Excellence Pdf Download
Hours bled away. The rain stopped. The sky outside turned a bruised purple as dawn approached. Per Mollerup’s Marks of Excellence: The History and
He drew a circle. Inside the circle, he placed a simple, geometric tree. But the tree’s roots formed a plug, and its branches formed a lightning bolt. It wasn't three complex images fighting for attention. It was one single shape doing three jobs. he placed a simple
Long (detailed post)