Evaluación de proyectos by Gabriel Baca Urbina, especially in its 8th edition, is a cornerstone textbook for students and professionals in engineering, business, and administration. It provides a systematic methodology for transforming an idea into a viable investment project. Amazon.com.mx
Acknowledgement of internet-based data gathering, including tools like Boolean algebra for more precise market research. Amazon.com.mx Structure and Contents Evaluación de proyectos by Gabriel Baca Urbina, especially