The average consumer spends nearly 20 minutes just deciding what to watch or listen to, only to abandon their choice halfway through. This phenomenon, known as "choice overload," leads to a specific type of fatigue. When quantity skyrockets, perceived quality plummets. We find ourselves scrolling endlessly, not because we are engaged, but because we are searching for a signal in the noise.
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The average consumer spends nearly 20 minutes just deciding what to watch or listen to, only to abandon their choice halfway through. This phenomenon, known as "choice overload," leads to a specific type of fatigue. When quantity skyrockets, perceived quality plummets. We find ourselves scrolling endlessly, not because we are engaged, but because we are searching for a signal in the noise.
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