Brands can buy ad slots that target city‑level language clusters (e.g., “Bhojpuri‑speaking users in Patna”) and even festival‑specific placements (e.g., “Diwali Special Rangoli Series”).
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The way Indians consume video content has also led to several cultural shifts. There is a noticeable change in the preferences of audiences, with a growing inclination towards regional and niche content. This shift has encouraged creators to produce content that caters to specific interests and languages, making video content more inclusive and diverse. Brands can buy ad slots that target city‑level