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"Step into the Wild West of content creation with SuzieXXL x Xactorfab 🤠✨. 2023 was the year of short-form video and user-generated content (UGC) . We focused on being 'deeply human' and relatable—because that’s where the real connection happens.What we learned: Authenticity > Perfection Strategic SEO > Just Hashtags Consistent voice is key
The report identifies the "average" social media marketer as a Millennial woman (ages 29–43).