The box office has become polarized. Films based on existing IP (sequels, prequels, video game adaptations) dominate ticket sales. However, 2023 proved that "Brand IP" works differently than "Legacy IP."
Netflix changed the game by releasing entire seasons at once, encouraging the "binge" culture. Their algorithm-driven production slate means they produce more content than any other studio.
The box office has become polarized. Films based on existing IP (sequels, prequels, video game adaptations) dominate ticket sales. However, 2023 proved that "Brand IP" works differently than "Legacy IP."
Netflix changed the game by releasing entire seasons at once, encouraging the "binge" culture. Their algorithm-driven production slate means they produce more content than any other studio.