Sibel Kekilli Lollipops 16 !!top!!

Keywords: celebrity endorsement, Sibel Kekilli, confectionery marketing, gender representation, consumer culture, brand narrative

| Source | Description | Collection Period | |--------|-------------|-------------------| | | TV spots (30 s, 60 s), print ads, Instagram/ TikTok posts, and the brand website. | Jan – Mar 2023 | | Social‑Media Corpus | 12 000 tweets, 5 000 Instagram comments, and 3 200 TikTok captions mentioning “#Lollipops16” or “Sibel Kekilli”. | Jan – Jun 2023 | | Focus‑Groups | 4 groups (n = 8 each) segmented by age (16‑24, 25‑34) and cultural background (German‑native, Turkish‑German, International). | Apr – May 2023 | Sibel kekilli lollipops 16

“Kekilli brought an incredibly personal vision to this project,” said , co‑founder of SüßWerk , the boutique confectionery firm behind the production. “From the first tasting session in our test kitchen to the final packaging, her involvement was hands‑on. She insisted on using natural colourants and low‑sugar formulations, which aligns perfectly with current market trends.” | Apr – May 2023 | “Kekilli brought