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Oral epics, folk music, theater (Greek, Shakespearean). Content was live, communal, and ephemeral. Just a few years ago, the streaming sector was a bloodbath
This shift has democratized content but also created a "paradox of choice." With millions of hours of video and audio available at any second, the value has shifted from the content itself to the that help us discover it. The Creator Economy: Everyone is a Media Outlet The innovation here is narration