Rui Almeida writes about Lusophone culture and internet linguistics. Follow his work for more deep dives into the slang that shapes the Portuguese-speaking world.
The quintessential Portuguese superpower. Big Macky can fix a car with duct tape, cook a bacalhau meal from pantry scraps, and navigate foreign bureaucracy without speaking the language. Esse é grande because he embodies desenrascanço . big macky esse e grande portuguese
In the context of Big Macky , a grande português is not someone of noble birth. He is: Rui Almeida writes about Lusophone culture and internet
A viral clip shows Big Macky walking into a small mercearia (corner store), pointing at a can of compal (peach nectar), and saying to the cashier: "Irmão… isso aí é para fracos. Dá-me o que o homem grande bebe." The cashier hands him a Super Bock. Big Macky takes one sip, looks at the camera, and says: (Referring to himself in third person, as legends do.) Big Macky can fix a car with duct
While "Big Macky" is an actual music artist (releasing tracks like "Real As It Get" and "Kount Me In"), the phrase "Esse é grande" is most strongly linked to the massive marketing presence of the burger itself in Lusophone culture. Big Macky - Apple Music