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The tag was a quality control badge used by these communities. It signified that:
In the late 2000s and early 2010s, the Malayalam film industry was in a chaotic transition. Theatrical releases were inconsistent, and the "Over-The-Top" (OTT) giants like Netflix and Amazon Prime were yet to turn their eyes toward regional Indian content. For a Malayali in Dubai wanting to watch a critically acclaimed indie film that released in a single theatre in Trivandrum, there was no legal avenue.
Risks involved
The tag was a quality control badge used by these communities. It signified that:
In the late 2000s and early 2010s, the Malayalam film industry was in a chaotic transition. Theatrical releases were inconsistent, and the "Over-The-Top" (OTT) giants like Netflix and Amazon Prime were yet to turn their eyes toward regional Indian content. For a Malayali in Dubai wanting to watch a critically acclaimed indie film that released in a single theatre in Trivandrum, there was no legal avenue.
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