The scent of jasmine and wet earth clung to the air as Anjali stepped out of the Mumbai local train. It was 7:15 AM, and the platform was a river of humanity—office-goers clutching briefcases, vendors hawking vada pav , and a sadhu in saffron robes brushing past a woman in a power suit.
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This segment is also driving the "Vocal for Local" movement. By highlighting handloom weavers and local artisans, lifestyle influencers are turning their followings into customer bases for dying crafts. They are proving that wearing a handwoven Ikhat skirt is not just a fashion statement, but a political and economic one. The scent of jasmine and wet earth clung