The DVD rental market was valued at roughly $15.45 billion in 2025 [8].
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The movie DVD rental industry transformed home entertainment from a niche, physical exchange model into a global, data-driven logistics operation. This paper examines the lifecycle of the movie DVD rental sector, focusing on the transition from brick-and-mortar stores (e.g., Blockbuster) to mail-order subscription services (e.g., Netflix DVD) and finally to digital streaming. It analyzes key success factors—inventory management, the elimination of late fees, and the use of recommendation algorithms—and discusses why the physical DVD rental model ultimately became obsolete. The paper concludes that while the format is dying, its logistical and data-centric innovations directly enabled the modern streaming economy. The DVD rental market was valued at roughly $15