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Her book, The Masquerade Principle: Building a Brand Without Losing Your Self , debuted at #2 on the New York Times Bestseller list. She signed a first-look deal with a streaming service to host a reality competition called "Masked Creator," where unknown talents compete to build viral personas.

Her career began not on TikTok or Instagram Reels, but on Twitch in 2020, where she streamed digital painting sessions. However, the true inflection point came when she started clipping those streams into short-form content for TikTok and YouTube Shorts under the banner. By 2022, she had pivoted to a multi-platform strategy that serves as the blueprint for aspiring creators today. Her book, The Masquerade Principle: Building a Brand