The tagline of the channel revolves around "Soyagam," a Telugu word that loosely translates to "offering" or "dedication." True to its name, the channel offers a rich platter of emotionally charged narratives that resonate deeply with semi-urban and rural women, the primary decision-makers in daytime TV consumption.
have discovered local talent that often finds its way into the larger film industry. Movie Premieres : The sister channel, Zee Cinemalu The tagline of the channel revolves around "Soyagam,"