Fliz Movies gained traction during the rapid expansion of Over-The-Top (OTT) services in India. As data costs plummeted, a new segment of viewers emerged—largely from Tier-2 and Tier-3 cities—seeking content that was previously unavailable on strictly regulated cable television. Fliz Movies capitalized on this by offering a library of short-form webseries that prioritized sensationalism, relatable "middle-class" settings, and bold narratives. 2. Content Strategy and Themes