: By early 2025, digital media has officially surpassed television as the largest segment of the Indian M&E sector, now accounting for approximately 32% of total revenues .
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"Archiving implies preservation," the drone countered. "Preservation implies value. Value must be monetized. If the content cannot be dynamically inserted into the ad-stream, it has no right to exist." : By early 2025, digital media has officially
This approach ensures that the audience is not just a passive observer but an active participant. By leveraging interactive elements—such as AR filters, branching narratives, and real-time fan feedback—creators can build worlds that feel "alive" 24/7. 2. Personalisation Through AI and Big Data "Preservation implies value