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Popular media in 2021 wasn't just about scripted dramas. Exclusivity became a battleground for live sports and unscripted royalty.

The most disruptive trend in exclusive content during 2021 was the collapse of the theatrical window. made the explosive decision to release their entire 2021 slate on HBO Max simultaneously with theaters. This offered subscribers exclusive access to blockbusters from the comfort of their couches. frolicme240817ashaheartlostintimexxx1 2021 exclusive

Led with the largest library of original TV shows (39% of its US catalog). Popular media in 2021 wasn't just about scripted dramas

Boasted the industry's lowest churn rate at just 2.4% . Disney+ (Owned by the Walt Disney Company) frolicme240817ashaheartlostintimexxx1 2021 exclusive