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This strategy turns intellectual property (IP) into a moat. Disney is the master of this; by vaulting the Marvel Cinematic Universe and Star Wars franchises exclusively on Disney+, they ensured that millions of fans had no choice but to subscribe if they wanted to remain culturally relevant.

(HBO Max) : Returned on after a four-year hiatus with a five-year time jump, following the cast as they navigate post-school life. The Testaments (Hulu) : The highly anticipated sequel to The Handmaid’s Tale debuted April 8 , starring Ann Dowd and Chase Infiniti. Malcolm in the Middle: Life's Still Unfair thisaintconanthebarbarianxxx2011720p10b exclusive

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To understand the power of exclusive entertainment content today, one must first acknowledge the death of the monoculture. Twenty years ago, popular media was a shared language. If you wanted to participate in a conversation at work on Monday morning, you had to watch the Sunday night lineup on one of the big three networks. The Testaments (Hulu) : The highly anticipated sequel