She actively engages with her fans, sharing updates about her projects, and promoting social causes.
Kapoor Khan’s presence in popular media throughout 2021 was heavily influenced by her personal milestones and social media activity: MiD DAY - Facebook
: During this period, she vocalized her belief that the era of bankrolling projects solely on star power is over, asserting that "content is king" in a landscape now dominated by streaming services. Media Presence and Popular Content