"Must be the heat," Arjun muttered. "Or the stress."

"We have the tech," Arjun argued, gesturing at the slide showing user retention rates. "We have the venue partnerships. Why aren’t people swiping right on our events?"

In conclusion, Rajan Saxena's book on marketing management provides valuable insights and concepts that can be applied in the lifestyle and entertainment industry. By understanding key marketing management concepts, such as STP, brand management, marketing mix, and consumer behavior, businesses in this industry can develop effective marketing strategies and stay ahead of the competition.

or Flipkart . For those looking for the most recent updates, the co-authored with Shruti Saxena is also available at Amazon .

Rajan Saxena emphasizes that marketing starts with recognizing a consumer's need and ends only when that need is satisfied through the delivery of a usable product at the right price, time, and place.