Sasur Ji 2024 Neonx Original Exclusive

Audience and market positioning

If there is one phrase that has set the Indian OTT and television circles abuzz in the second half of 2024, it is "Sasur Ji" paired with the tag Moving away from the clichéd 'saas-bahu' sagas, the new-age content creator NeonX has decided to turn the lens onto a character who has historically been the silent, stern patriarch—the father-in-law. But this is not your typical grey-haired, glasses-perched-on-nose Sasur Ji. This is a re-imagination. sasur ji 2024 neonx original exclusive