Today, this is standard. In 2011, the was revolutionary for average users. The Retail-Full version offered community-based recommendations, telling users exactly which startup entries were "Safe to Disable" versus "Required for OS."
Interestingly, AVG didn't invent this tech. They acquired the legendary TuneUp Utilities (a German powerhouse) and rebranded it. By 2011, the soul was still German engineering, but the marketing was Czech-tinged corporate anxiety. AVG PC TUNE UP 2011 Retail-Full