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The intersection of the digital economy and the sex industry has fundamentally altered the landscape of adult entertainment. This paper explores how sex workers utilize digital platforms to construct professional personas, manage identities through the use of aliases, and navigate the complex tensions between visibility for economic gain and privacy for personal safety. By analyzing the phenomenon of "doxing" and the management of multiple online avatars, this study highlights the precarious nature of digital labor in the gig economy. It argues that the management of aliases is not merely a marketing strategy but a critical survival mechanism against stigma, legal scrutiny, and digital surveillance.