She now makes more from than from sponsored posts. Her talk, “How I Made $400k By Admitting I’m Broke,” is a hit not because it’s cynical, but because it’s true: she really did cry over a $400 car repair while cashing a $15k check. She shows the receipts.
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This ratio keeps her feed from becoming an ego bubble. It invites conversation, not worship. As of 2025, her engagement rate sits at 8.7%—nearly four times the industry average—because her audience doesn't feel like they are watching a star; they feel like they are working alongside a peer. She now makes more from than from sponsored posts