Heavily influenced by Western and K-pop aesthetics but with a focus on emotional, melodic "Galau" (melancholic) ballads.

This was the schism of modern Indonesian pop culture. On one side, the tsunami of sinetron (soap operas), dangdut , and celebrity gossip that held the nation in a vice grip. On the other, a nascent, hungry generation of creators like Ratna, trying to drag the culture into a more complex, less predictable light.