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The landscape of and popular media is undergoing a profound transformation as it moves from traditional, centralized production to a decentralized, "always-on" digital ecosystem . Valued at over $2 trillion globally, the industry is increasingly defined by mobile-first dominance, short-form video, and the integration of artificial intelligence into creative workflows. The Evolution of Media Consumption

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Summarize the move toward "user-centric" media that challenges traditional institutional dominance. What is Entertainment | IGI Global Scientific Publishing deeper240314ceceliataylorgoldenkeyxxx7