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Here are some tips to help you create better social media content: : Aim for 70% likability (personality, approach to
Sending a résumé is a "push" strategy—you are asking for attention. Creating content is a "pull" strategy. When you share valuable insights, opportunities find you. Recruiters search for keywords, not just names. Clients look for expertise, not just bios. By posting consistently, you increase the surface area for luck to find you. Here are some tips to help you create
: TikTok and Reels are prioritized by algorithms for reach, even if you have few followers.
Better content comes from better inputs. To stand out, engage with the "nodes" of your industry. Comment thoughtfully on posts by leaders in your field, summarize the key takeaways from a recent industry webinar, or debate a new trend respectfully. This places you in the same digital room as high-level decision-makers and builds your reputation as a knowledgeable peer. 4. Optimize for "Googleability"