If you type "Kashmir" into a streaming platform, the algorithm will inevitably serve you a familiar cocktail: snow-capped peaks, a grieving mother, an army officer torn between duty and love, and a militant hiding in the woods. For decades, popular media treated Kashmir as a two-dimensional prop—a tragic, beautiful backdrop for stories told about the region, but rarely by it.

Social media has birthed a new breed of "digital stars" who are redefining Kashmiri identity for a global audience.

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