Tuten T. L. Amp- Solomon M. R. -2020-. Social Media Marketing. Sage Publications [2026]

Navigating the "Horizontal Revolution": A Guide to Tuten & Solomon’s Social Media Marketing

, published by in 2020, is organized into five primary sections that guide readers from foundational concepts to practical application and measurement. Part I: Foundations of Social Media Marketing Navigating the "Horizontal Revolution": A Guide to Tuten

Tuten and Solomon categorize the vast social landscape into four functional zones. This helps marketers choose the right platforms for specific goals: published by in 2020

, micro-sharing sites like X (formerly Twitter), and media-sharing sites like YouTube. micro-sharing sites like X (formerly Twitter)