The phrase is a perfect storm of Hinglish (Hindi + English). YouTube’s algorithm in India rewards such code-mixed search terms. Rural and semi-urban users, who may not type perfect English, find the raw, colloquial "dal d" highly relatable. This has caused the keyword to trend high in states like Uttar Pradesh, Bihar, Rajasthan, and Haryana.
Several creators and figures have been associated with this title across different platforms: (TikTok/Instagram): video title mask wali ladki viral video dal d
All viral phrases have a lifespan. Based on past trends (e.g., "Dolly chai wala," "Sunehri bagh wali ladki"), the "mask wali ladki" phenomenon will follow a predictable arc: The phrase is a perfect storm of Hinglish (Hindi + English)
The most prominent "Mask Wali Ladki" (Masked Girl) phenomenon involves a creator whose identity was a major point of mystery online. This has caused the keyword to trend high
If you have a thumbnail, use Google Lens or Yandex Image Search. Chances are, the "mask girl" is a stock photo or a random TikToker from 2022.
For a look at how to use masking effects to hide or reveal parts of a video: