Efforts are being made by the government and non-governmental organizations to preserve and promote the tradition. Artisans and craftsmen are being trained in traditional techniques, and exhibitions and festivals are being organized to showcase their skills.
In ancient Andhra, the worship of mother goddesses such as , Durga , and the local Katta Mata was central to village life. Small terracotta or wooden figurines— bommalu —were crafted as offerings, placed on household shrines, or used in seasonal rites. These early “dolls” were not toys; they were embodiments of divine feminine power, believed to safeguard the family and ensure fertility. Andhra Ammai Puku Bommalu
The artisans taught Leela how to carefully select and carve the wood, paint the dolls with vibrant colors, and adorn them with intricate patterns. Leela's fingers moved deftly as she worked on her first doll, and soon she created a stunning Andhra Ammai (Andhra mother goddess) doll. The doll's bright red and gold attire, adorned with intricate jewelry, seemed to come alive in Leela's hands. Efforts are being made by the government and