The concept of photo GIFs has been around for decades, but it wasn't until the early 2010s that they began to gain mainstream popularity. The rise of social media platforms like Tumblr, Twitter, and Facebook created a perfect storm for GIFs to become a staple of online entertainment. With the proliferation of smartphones and high-speed internet, creating and sharing GIFs became easier than ever.
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Mobile keyboards (like those integrated into iOS and Android via Giphy/Tenor) have standardized the use of GIFs as punctuation. In this context, the entertainment value is secondary to the communicative value. The user does not search for a GIF to be entertained by the clip itself; they search for a GIF to convey a specific message. The concept of photo GIFs has been around