are accelerating AI investments. AI is now used to erode the "content moats" of big studios, allowing smaller, agile teams to produce high-quality visual effects that previously required massive budgets. Experiential Premiumization: 87% of media CEOs believe that experiential offerings
Marc Entertainment pioneered a "token-gated" fan model. Fans who hold certain digital collectibles (NFTs or platform-specific badges) can vote on minor plot decisions—what weapon a character finds, what city they visit next. This transforms passive viewing into active participation. To date, fans have voted on 47 narrative branches, making the audience the unofficial 28th superstar. pornochic 27 superstars marc dorcel 2016 we top
The cards are used by police officers on patrol to encourage positive interaction with Bermudian youth, who are rewarded with a card for engagement. Marc Entertainment and Media Content are accelerating AI investments