The peak of the crisis occurred between July and September 2021. Twitter (now X) was ablaze with hashtags like #SnehaDeepfake, #FakeVideo, and #JusticeForSneha.

The case centered on a woman who reportedly used the name and likeness of the actress Sneha to build a fraudulent online presence. By creating fake social media profiles and using the actress’s photos, she targeted fans and aspiring entrepreneurs. She claimed to be the actress herself or a very close representative, using this perceived "star power" to win the trust of her victims.

In 2021, Sneha was reportedly working on a few projects, including: