The platform serves as a community hub for those who are tired of the "cookie-cutter" look. It provides a sense of belonging for women who might feel "othered" by traditional beauty magazines and a source of appreciation for fans of natural beauty. The "Natural Look" and the Future of Beauty
These characters exist to:
—a group of women who had reclaimed their natural growth as a symbol of power and autonomy. The leader of this movement was ricos world hairy girls