TrafficSurvey – Video post-processing platform

Let's meet!
Intertraffic 2024
16 - 19 April 2024
Amsterdam / Netherlands
Traffex
22 - 23 May 2024
Coventry / England
Let's meet!

To an outsider, the popularity of certain videos might seem confusing. Why is a video of a ojek (motorcycle taxi) driver fighting with a customer a national trending topic? Because Indonesian media is relational.

: A pioneer who was the first in Indonesia to reach 20 million subscribers.

: Leading with over , primarily focused on gaming and food reviews.

Indonesian audiences crave relatability . A video depicting the struggle of commuting in Jakarta traffic ( macet ) or the nuances of a strict Ibu (mother) will outperform a high-budget music video every time.

Their video, titled "Kita Bersama" (We're Together), has become one of the most-watched Indonesian music videos of all time, with over 10 million views on YouTube. The song's catchy melody and meaningful lyrics resonated with audiences across Indonesia, making it a chart-topper on Indonesian music charts.

The most significant trend in Indonesian entertainment is the democratization of fame. Traditional celebrities now compete for airtime with content creators —often teenagers or young adults from suburban cities like Bandung, Surabaya, or Medan.