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Shifted from "salesy" posts to educational and entertaining content (e.g., how-to videos) [34, 35].

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While Facebook, Twitter, and Instagram remain dominant social media platforms, niche platforms are gaining traction. In 2021, platforms like TikTok, Discord, and Clubhouse are attracting specific audiences and creating new opportunities for content creators. Shifted from "salesy" posts to educational and entertaining

Many professionals felt pressured to post daily "hustle" content. By mid-2021, audiences rejected toxic productivity. Those who posted relentless grind culture content were seen as unwell or insufferable. In 2021, platforms like TikTok, Discord, and Clubhouse

: TikTok’s meteoric rise forced other platforms to pivot, leading to the birth of Instagram Reels YouTube Shorts