Bitly Mfixer1 [verified] -

: Because Bitly hides the final destination, links like "mfixer1" are often used by creators to track how many people are clicking, but they can also be used to mask suspicious sites. Safety First: How to "Unmask" the Link

: Users with Bitly accounts can choose their own "back-half" (the part after the slash) to make links easier to remember or for branding purposes. bitly mfixer1

mfixer1 is not a secret government surveillance program. It is not a new strain of malware. It is the digital equivalent of a hall monitor—walking around, checking if all the doors are locked, and leaving a little footprint behind. : Because Bitly hides the final destination, links

The term has become synonymous with URL expansion and link fixing utilities. It acts as a "middleman" that interrogates the shortened link to find out where it actually goes without you having to load the page. It is not a new strain of malware

: The person who created the link can track data such as the number of clicks, geographic location of users, and the referring website (e.g., Twitter, email).