Launched in 2018 by Vibhu Agarwal, Ullu Digital Pvt. Ltd. positioned itself as a disruptive force in the Indian digital space. While mainstream OTT platforms focused on family dramas, comedies, and action thrillers, Ullu identified a hungry audience for .
: The platform uses a paid membership model with flexible plans. As of early 2024, subscription fees ranged from approximately ₹90 per week to ₹459 per year . ullu video online