The Khong Guan brand was founded by brothers Chew Choo Keng and Chew Choo Han in Singapore. The visual identity, including the hand-drawn lettering on the packaging, was designed to convey reliability and premium value.
The phrase "Khong Guan Font Extra Quality" refers to the distinct, vintage typography found on the iconic red tins of Khong Guan Assorted Biscuits
The brand name should be massive and bold, while the "Extra Quality" or descriptive text should be smaller but highly stylized.
The Khong Guan logo and the accompanying "Extra Quality" text utilize a style deeply rooted in mid-20th-century commercial art. It isn't a single, off-the-shelf digital font you can download with one click. Instead, it is a custom-lettered logotype characterized by several distinct features:
