Unlike smaller markets where Netflix reigns supreme, Indonesia has a robust local Over-The-Top (OTT) landscape. Platforms like and Mola TV have successfully carved out niches by focusing specifically on Indonesian entertainment .

For decades, the living room television set was the undisputed king of Indonesian entertainment. Families gathered at 9:00 PM to watch sinetron (soap operas) featuring screaming mothers-in-law and supernatural plot twists involving pocong ghosts. But if you look at the screens of Indonesian youth today, the glow isn’t coming from a cathode-ray tube—it’s coming from smartphones, and the content is vastly different.

As of early 2026, the streaming market has reached a milestone where in viewership share (30% each).

I. Introduction

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