The English typography used in the posters often resembles a modified version of fonts with high contrast. Key characteristics include: Extended Serifs: The horizontal strokes are elongated.

In the official posters, the is rendered in cold, brushed steel (Tamil version) or blood-rust (Hindi version). This metallic finish contrasts with the organic nature of the film's dance sequences. It tells the audience: This is not a period drama; this is a high-tech thriller.

To achieve the metallic, cinematic finish seen in the movie posters, designers typically apply the following Photoshop techniques :