For a long time, network television operated on a philosophy of "status quo is god." Writers feared that if a couple officially got together, the sexual tension would evaporate. This led to the infamous "Moonlighting Curse," named after the 1980s series where the undeniable chemistry between Bruce Willis and Cybill Shepherd led to a ratings collapse after they finally consummated their relationship.
For a long time, network television operated on a philosophy of "status quo is god." Writers feared that if a couple officially got together, the sexual tension would evaporate. This led to the infamous "Moonlighting Curse," named after the 1980s series where the undeniable chemistry between Bruce Willis and Cybill Shepherd led to a ratings collapse after they finally consummated their relationship.